PLAINTIFF CHANGE THE CLIMATE,
INC.'S RESPONSE TO
DEFENDANTS' STATEMENT OF UNCONTESTED FACTS
Pursuant to Fed. R.
Civ. P. 56 and Local Rule 56.1, the plaintiff Change the Climate, Inc. submits
this response to the defendants' statement of uncontested facts ("Def.
SOF") filed by the defendants in support of their motion for summary judgment.
The plaintiff, too, has moved for summary judgment on all counts of its complaint.
The plaintiff relies on its statement of uncontested facts ("Pl. SOF")
in support of both that motion as well as this response to show that there are
no material facts in dispute.1 Although the plaintiff is confident that there
are no genuine issues to be tried, the plaintiff is compelled to respond to
each of the defendants' statements of facts because "material facts of
record set forth in the statement required to be served by the moving party
will be deemed for purposes of the motion to be admitted by opposing parties
unless controverted by the statement required to be served by opposing parties."
Local R. 56(1) (emphasis added). The plaintiff submits this response not only
to set the record straight, but also, in some instances, to correct misrepresentations
of the record evidence so as to redirect the Court to the actual undisputed
evidence in this case.
To aid the Court in separating truth from fiction, each of the defendants' enumerated
paragraphs from Defendants' SOF is reproduced below, followed by the Plaintiff's
Response. The response sets forth the reasons the plaintiff disputes each paragraph,
whether in whole or in part. Key admissions are identified, as are omissions
of material facts and other material misrepresentations of evidence. References
to Plaintiff's SOF are made, where possible, to avoid needless repetition. Finally,
those statements that should be stricken from the record as inadmissible are
identified, and references are provided to the Plaintiff's Motion to Strike
Portions of the Defendants' Statement of Uncontested Facts ("Pl. Motion
to Strike"), which the plaintiff has filed as a separate motion in accordance
with the rules of civil procedure.
- Defendants' SOF:
Plaintiff Change the Climate, Inc., is a non-profit corporation. Its president
is Joe White
of Greenfield, Mass., a telemarketing consultant. (Amended Complaint, 1, 6.)
Plaintiff's Response:
The defendants rely solely on the Amended Complaint in support of this paragraph.
Nowhere in the Amended Complaint is White identified as a "telemarketing
consultant." (See Pl. Motion to Strike, 5(g).) Joe White is the founder
and Executive Director of Change the Climate. His full-time occupation, separate
and apart from Change the Climate, is to serve as the Vice President of The
Share Group, Inc., a company that offers consulting, fund-raising and marketing
services to nonprofit organizations and socially responsible businesses. (White
Aff., 1, White Dep., p. 19-20.)
- Defendants' SOF:
At the heart of this case are three advertisements created on a home computer
by White. All three advertisements have a large picture, minimal text, and
nothing to identify the nature of the organization sponsoring them other than
a Web site: "www.changetheclimate.org."
Plaintiff's Response:
Copies of the advertisements, attached to Pl. SOF as Exhibit B, are evidence
in this case and speak for themselves. The defendants' characterization of
that evidence is not itself evidence and should be disregarded. (See Pl. Motion
to Strike, 5(g).) The defendants' assertion that there is "nothing to
identify the nature of the organization sponsoring them other than a Web site:
"www.changetheclimate.org" supplies its own response: the web site
is the identifying information. The raison d'etre of Change the Climate has
always been, and continues to be, quite literally, to "change the climate"
around the discussion of marijuana policies in this country by broadening
the terms of the debate. (White Aff., 2, White Dep., p. 26. ) Furthermore,
the plaintiff points out that the MBTA is currently displaying at least one
advertisement regarding drug-related content for which the only identifying
information as to the sponsor of the advertisements are two web addresses
and a phone number that direct readers to learn more, if they so choose. (See
Aunkst Aff., 7(b).) The defendants have not pointed to any guideline that
requires any more identifying information than that, nor can they, because
none exists. Such a policy, without a compelling interest, would be highly
suspect under the First Amendment.
- Defendants' SOF:
The first advertisement (the "Teen Ad") features a photograph of
a teen-aged girl wearing a baseball cap worn fashionably backwards. The text
says, "Smoking pot is not cool, but we're not stupid, ya know. Marijuana
is NOT cocaine or heroine. Tell us the truth..."
Plaintiff's Response:
The advertisement, a copy of which is attached to Pl. SOF as Ex. B, is evidence
in this case and speaks for itself. The defendants' characterization of that
evidence is not itself evidence and should be disregarded. (See Pl. Motion
to Strike, 5(g).)
- Defendants' SOF:
The second advertisement (the "Mother Ad") depicts an adult woman
apparently both a mother and a teacher writing on a chalkboard. The text says,
"I've got three great kids. I love them more than anything. I don't want
them to smoke pot. But I know jail is a lot more dangerous than smoking pot."
Plaintiff's Response:
Again, the advertisement speaks for itself. (See Pl. SOF, Ex. B; Pl. Motion
to Strike,
5(g).)
- Defendants' SOF:
The third advertisement (the "Police Ad") depicts two police officers
standing in front of
an oversized American flag. The caption reads, "Police are too important
... too valuable ... too good ... to waste on arresting people for marijuana
when real criminals are on the loose."
Plaintiff's Response:
Again, the advertisement speaks for itself. (See Pl. SOF at Ex. B; Pl. Motion
to Strike,
5(g).)
- Defendants' SOF:
White conceived of and designed these Ads by himself. He wrote the text, created
the
layout, and downloaded the photographs from the Internet. At his deposition,
he
described the process of creating the Ads as follows:
I had a bunch of scrambled thoughts, and I would write them into my computer
and change the words and, you know, press the delete key. And then I tried
to create pictures in my mind about what the advertisements would look like.
(White Depo. at 44.)
Plaintiff's Response:
To quote this excerpt of White's deposition is an attempt to bias the Court
against White by implying that he is unable to think and communicate carefully
and clearly.2 Contrary to the defendants' insinuation,
White's creation of the advertisements was an ongoing and thoughtful one,
and not something he cobbled together haphazardly, as excerpts of White's
deposition the defendants omit demonstrate:
I don't think I made it clear earlier about the creative process. It's not
like you think of something, and it's done or a fait accompli. It goes through
iteration after iteration after iteration as you reflect on things and as
you ponder the issues large and small; the type size, the colors, the right
photograph. All of that information is a process, and it takes a year, six
months, three months, you know, from start to finish. So that's my answer
to your question. That process takes a long time. And so when you're saying
were you thinking of Change the Climate ads during that period of time, the
short simple answer might just be yes. But it's a long process, and I can't
be entirely certain at what point I was thinking about it or if it had come
to a beginning or end.
(White Dep., p. 68.) While White's creative process is, of course, immaterial
to the issues in this case, for additional excerpts in his seven and a half
hour deposition, in which he answered several irrelevant questions on the
creative process through production of the advertisements, see White Dep.,
pp. 43-44, 68, 78-79. For further evidence of the seriousness with which White
has undertaken founding and maintaining the plaintiff organization, in addition
to working his full time job, see White Aff. at Tabs 1, 3, 5 and 6, attached
to Pl. SOF at Exhibit 1.
- Defendants' SOF:
It is undisputed that White, a telemarketing consultant, has no experience
or training in media or advertising. (White Depo. at 7-17, 20-21, 78.) He
has never worked with an advertising consultant or advertising professional
of any type, nor with a media consultant or media professional. (White Depo.
at 43-44, 71-73.) He created the Ads alone; other than White, "nobody
had anything to do with the ads." (White Depo. at 21-22, 43-44, 71-73.)
Plaintiff's Response:
Again, White is the Vice President of the Share Group, not a mere "telemarketing
consultant." (See 1, supra.; Pl. Motion to Strike, 5(g).) Unless the
defendants are suggesting that White is too inexperienced and lacking in training
to speak, this paragraph is utterly immaterial to the issues in this case.
- Defendants' SOF:
White testified at his deposition that he decided to create the Ads because
he felt there needed to be more public debate about marijuana policy. (White
Depo. at 23.) Although he says the purpose of the Ads is to "stimulate
public debate on this issue" (White Depo. at 24), at his deposition he
could not articulate any particular message he believed the Ads convey. Indeed,
he testified that the Advertisements have no intended message. When questioned
about what aspect of marijuana policy the Ads sought to address, he could
not identify any. He testified, "We don't have any specific policy or
issue that we're trying to address in our efforts."' (White Depo. at
28-29.) [Footnote 3: Mr. White thereby disavowed the language of the Amended
Complaint, which sought to characterize the Ads as a campaign "to change
attitudes and promote public discussion about marijuana policy reform."
(Amended Cmplt., 16.)]
Plaintiff's Response:
The plaintiff agrees that White intended the ads to stimulate public debate
on marijuana policies. (See also White Aff., 2, 3.) The defendants' make one
of several key admissions in the second sentence of their rendition of the
facts, stating that "although he says the purpose of the Ads is to 'stimulate
public debate on this issue,' at his deposition he could not articulate any
particular message he believed the Ads convey." Even taking as true the
statement that the ads offer no particular message other than to get people
to think about and debate marijuana policy in the abstract, that message -
i.e., one that advocates for public debate on drug policy - is protected core
political speech in and of itself. (See Pl. SOF at 4-6.) The defendants' assertion
that in order for the advertisements to stimulate debate they must have a
particular message thus completely misses the mark - both of the media campaign
and the First Amendment. White testified repeatedly that the message that
each reader takes from each advertisement is, inevitably, an individualized,
personal response, unique to different individuals. (Id. at 30-31, 149, 164,
168-70.) The defendants fail to acknowledge White's testimony in this regard
in their rendition of facts. Furthermore, the plaintiff is compelled to point
out that, notwithstanding the select excerpts of White's deposition cited
by the defendants, White gave various examples of broad public perceptions
that Change the Climate seeks to address and questions it seeks to raise,
such as:
that people believe "that marijuana, otherwise known as hemp, can't be
used in any industrial or manufacturing capacity" and "that marijuana
does not have any medicinal value, and yet the government has shown that there
likely is medicinal value" (White Dep., p. 38.)
that reform organizations such as Change the Climate, and White as a parent,
believe that "marijuana is not okay for kids" (Id. at 39.)
how marijuana issues "affect families, how they affect kids, how they
affect our society," and that "jail is a potential result of smoking
pot, and that's a scary thought for many parents" (Id. at 148-49.)
that "smoking pot is not a cool thing for kids to do" and "that
there is a huge difference between marijuana and cocaine and heroin."
(Id. at 157-58.)
how police resources are allocated in this society, and "whether or not
choices, correct choices, are being made about the distribution and use of
those police officer resources." (Id. at 168-70.)
For additional evidence concerning Change the Climate's organizational purpose
and media campaign, see copies of pages printed from Change the Climate's
website at "www.changetheclimate.org", attached to White Aff. at
Tabs 1, 3, 5 and 6, attached to Pl. SOF at Exhibit 1. (See also White Affidavit,
2-4.)
Finally, the defendants' assertion that "Mr. White thereby disavowed
the language of the Amended Complaint, which sought to characterize the Ads
as a campaign to change attitudes and promote public discussion about marijuana
policy reform" is not only erroneous, but also inappropriately relies
on the Amended Complaint as evidence in this case and should be stricken.
(See Pl. Motion to Strike, 5(g).)
- Defendants' SOF:
Nor could he identify any message that he believed the Advertisements succeeded
in conveying. For example, when asked about the message of the Police Ad,
White conceded, "I don't know what message it sends to people."
(White Depo. at 170.) Asked whether he was trying to advocate a particular
position in the Teen Ad, he testified, "Change the Climate does not have
a particular position." (White Depo. at 158-159.) Asked what message
Change the Climate wanted its audience to take away from the Mother Ad, White
testified, "Change the Climate does not have necessarily [sic] any specific
positions on issues. . . ." (White Depo. at 148-149.) Asked why he chose
a mother figure for the Mother Ad, White said, "Because everyone has
a mother, and mothers are really special." (White Depo. at 149.) Asked
why he used the word "pot" instead of "marijuana" in the
Teen Ad, White said, "I don't know." (White Depo. at 156-157.)
Plaintiff's Response:
Again, this paragraph misses the point of the media campaign, which is to
raise questions in peoples' minds about marijuana issues. It also selectively
omits the portions of White's deposition in which he identifies some of the
broader issues and types of questions that CTC's media campaign could conjure
up in the minds of individuals in the general public, as related above in
Plaintiff's Response to Defendants' SOF ("Pl. Resp. Def. SOF"),
8, supra.
- Defendants' SOF:
In September, 1998, Joe White began to explore whether his Ads might be displayed
on the subways and buses, and in stations, of the Massachusetts Bay Transportation
Authority. (White Depo. at 64-67, 83, 102.) After obtaining the MBTA's "media
kit" on September 15, 1998 (White Depo. at 65-67, 108-111), White decided
to try to raise money to have the Ads displayed on the T. To that end, on
April 15, 1999, he formed the plaintiff corporation. (White Depo. at 105.)
Plaintiff's Response:
The defendants' suggestion that White founded Change the Climate as a means
to raise money to display the plaintiff's advertisements on the MBTA is beyond
the pale. White founded Change the Climate because he felt there needed to
be more public debate on the issues surrounding marijuana policies, and to
educate the public on these issues. (White Dep, p. 23; White Aff., 2; see
also Change the Climate's Mission Statement and Articles of Incorporation,
attached to Pl. SOF as Exhibit 1.) In addition to being immaterial to the
issues in this case, the defendants' assertion also ignores the record evidence
of the plaintiff organization on the whole, which consists of more than its
media campaign, and, most notably, includes the organization's web site, "www.changtheclimage.org"
(See White Aff. 2-4, Tabs 1, 3, 5, 6.) White founded the plaintiff organization,
initiated the media campaign, and created the web site all towards executing
Change the Climate's long term strategy to "change the climate"
around marijuana. (See Pl. SOF, Ex. 1; White Aff., 2-5, 8.)
- Defendants' SOF:
The MBTA is the principal commuter transportation service in the Boston metropolitan
area. Its subways and buses accommodate more than one million passenger trips
a day. (Affidavit of Barbara Moulton ("Moulton Aff.") at 2.) Many
of those passengers are juveniles, between the ages of 9 through [sic] 18.
According to the MBTA's most detailed survey of its ridership, 9.9% of the
passengers on its bus system in the spring of 1996 either paid a child fare
or used a student pass. (Moulton Aff. at 3.) Moreover, the MBTA system ' is
an integral part of the Boston Public Schools' system of providing transportation
to school children. For the month of March 2001, the MBTA sold 14,876 student
passes to students of the Boston Public Schools, including 2,102 to students
of Boston Latin School, 1,173 to students of the West Roxbury High School,
1,033 to students of Madison Park High School, and 909 to students of Charlestown
High School. (Moulton Aff. at 14 and Exh. A; Affidavit of Cornelia A. Kelley
("Kelley Aff."), 4.)
Plaintiff's Response:
Taking as true the defendants' assertion that "many" of its passengers
are between the ages of 9 and 18 - the ages of "juveniles" the MBTA
purportedly wishes to protect - the plaintiff points out that 18 year-olds
are old enough to vote and need to be well-informed in order to participate
in the political process. Many juveniles younger than 18 are politically active,
participating in anti-sweatshop and environmental movements, for example.
In May, the city council of Cambridge considered a proposal to permit 16 and
17-year-olds to vote in Cambridge municipal elections, a proposal promoted
to the council by a concerned group of high school students. (See Mary Hurley,
"Council Rejects Lower Voting Age," Boston Globe, June 5, 2001,
at B2.) Furthermore, by the defendants' own statistics, which the plaintiff
does not dispute for the purposes of summary judgment, if children or students
make up 9.9% of the MBTA's ridership on buses and trains, then adults comprise
the remaining 90.1% of ridership, whom the MBTA is also shielding from the
plaintiff's political speech. This constitutes a key admission in this case.
With regard to the statement that the MBTA system "is an integral part
of the Boston Public School system" because many of its riders are members
of that school system, the plaintiff observes that, according to the defendants'
logic, the MBTA system then is also an integral part of Gillette Corp., Brigham
and Women's Hospital, and FleetBoston because - no doubt - a large number
of people who work in those institutions commute by way of public transit.
- Defendants' SOF:
The T's passengers are the audience for a significant number of commercial
and public service advertisements. The MBTA system contains more than 40,000
advertising displays: approximately 20,000 on and inside buses, 20,000 on
and inside trains, and more than 1,000 in T stations. (Moulton Aff. at 5.)
Plaintiff's Response:
This paragraph contains another key admission in this case. The plaintiff
agrees that the MBTA displays both commercial and public service advertisements,
including advertisements expressing social, political and religious messages.
For a discussion of this undisputed material fact, in which the relevant deposition
testimony of Robert Prince, Lucy Shorter, and Elissa Albertelli is quoted
at length, see Pl. SOF, pp. 3, 6-9.
- Defendants' SOF:
The MBTA does not display every advertisement submitted to it. That is because,
even though a primary purpose of the MBTA's advertising program is to make
money, other purposes are to generate customer goodwill and to preserve the
advertising environment for its riders who, more often than not, cannot escape
viewing these ads when riding the T. (Moulton Aff. 13-17.)
Plaintiff's Response:
According to the Moulton Affidavit, "[t]he MBTA system contains more
than 40,000 advertising displays, approximately 20,000 on and inside buses,
20,000 on and inside trains, and more than 1,000 in T stations." Moulton
Aff., 5. By their own key admission, among the tens of thousands of advertisements
submitted annually, the MBTA has rejected a sum total of seventeen advertisements
over the span of a decade. (Defendants' Answers to Interrogatories No. 5,
attached to Pl. SOF as Exhibit S.) For a discussion of this record evidence,
indicating that even that number is inflated, see Pl. SOF, pp. 22-24.
Furthermore, the defendants' assertion that a "primary purpose"
of the MBTA's advertising space is proprietary is unsupported by the record
evidence. Rather, the actual evidence in this case indicates that the primary
purpose of the MBTA's advertising space is to post advertisements on a variety
of topics, expressing all sorts of messages, for anyone willing to pay the
fee - whether commercial or noncommercial, public-interest or not. (See Pl.
SOF at 3, 6-9.)
Article X of "the Bid Specs," to which Moulton refers in paragraph
14 of her affidavit and upon which defendants rely as support for their assertion
is entitled "Use of Unsold Advertising Space." It cannot be disputed
- from the face of these specifications - that this Article has absolutely
no application to the plaintiff's advertisements whatsoever; but, rather,
govern the MBTA's practices concerning a small fraction of the MBTA's use
of unsold space. Indeed, the Article begins with the sentence:
With respect to all (i) inside or outside display devices or vehicles or (ii)
display devices in stations, which are not contracted for use by paid advertisers,
the Authority shall have the right to display advertisements or announcements
calculated (1) to increase its revenue, public travel, or goodwill or (ii)
as compensation to companies which provide beneficial services to the Authority
or (iii) to be otherwise in the public interest.
(See Moulton Aff., at Exhibit B.) To the extent that the defendants now rely
on the Affidavit of Moulton in support of its statements regarding the purposes
of the MBTA's advertising space more broadly, those statements should be stricken
as contrary to the actual record evidence in this case.3
The offending statements in this paragraph and the Moulton affidavit should
therefore be stricken.4 (See Pl. Motion to Strike,
5(g).)
- Defendants' SOF:
Thus, the T regularly rejects ads the contents of which would drive away the
T's ridership or jeopardize its particular obligations to the large school
population it transports. From 1992 to November 1, 2000, the MBTA refused
to display advertisements on at least 16 instances. (Shorter Aff. 5.) In March
1996, for example, the T rejected an advertisement concerning experiments
on animals because the advertisement's violent content would disturb and frighten
children. (Shorter Aff. at 5(c).) In November 1998, the MBTA rejected an advertisement
for the film Psycho because the advertisement contained indecent and violent
content. (Shorter Aff. at 5(k).) In the summer of 1999, the MBTA rejected
an advertisement concerning under-age drinking because the ad contained graphic,
violent, and disturbing content. (Shorter Aff. at 15(n) .) [Footnote 4: Other
examples of advertisements that the T has rejected in the past several years
are described in the Shorter Affidavit at 15]. The MBTA accepts only those
advertisements that comply with the Guidelines and reject all advertisements
that fail to comply. (Shorter Aff. 4; Moulton Aff. at 2.)
Plaintiff's Response:
The first sentence of the above paragraph should be stricken as unsupported
by the record evidence. By their own admission made in the very next sentence,
the T does not "regularly reject" ads. By their own calculations,
of the tens of thousands of ads submitted each year over the span of a decade,
they rejected fewer than two ads per year, and even those calculations are
misleading. (See Pl. Resp. Def. SOF, 13, supra; Pl. Motion to Strike, 5(g).)
The plaintiff agrees that the defendant rejected an advertisement in March
1996, but disputes the defendants' characterization that the advertisement
contained "violent content" that "would disturb and frighten
children." (See Pl. SOF at 24.) While the defendants did not attach the
advertisement to their statement of facts, it is evidence in this case, attached
to the Pl. SOF as Exhibit T. The plaintiff submits that the political advertisement,
concerning the prevention of animal cruelty, speaks for itself. The offending
paragraph of the Shorter affidavit should be stricken. (See Pl. Motion to
Strike, 5(g).)
The MBTA did not reject an advertisement for the film Psycho in November 1998.
Rather, the undisputed evidence is that the MBTA actually posted the advertisement
for the film in the fall of 1998 and ultimately removed the advertisement
in November after receiving complaints. Attached hereto as Exhibit A are copies
of news articles, produced by the defendants in discovery, reporting on this
undisputed fact, quoting MBTA officials. To suggest that the MBTA simply rejected
the advertisement in November 1998 as an initial matter is misleading and
should be stricken.5 The actual posting of the
Psycho ad, like the MBTA's actual posting of the Fatal Instinct ad that was
key to the First Circuit's finding of viewpoint discrimination in the AIDS
Action case, and the MBTA's actual posting of the BASEketball and Surf detergent
ads, are undisputed evidence of the defendants' inconsistent application of
standards. This constitutes a key admission that the defendants have, in fact,
posted advertisements not in compliance with their purported standards. (See
also Pl. SOF at 21-24.) The offending statements, as well as the offending
portion of the Shorter and Moulton affidavits, should be stricken. (See Pl.
Motion to Strike, 5(e),(f).)
The plaintiff agrees that the defendant rejected an advertisement in the summer
of 1999, but disputes the defendants' characterization that "the ad contained
graphic, violent, and disturbing content." While the defendants also
did not attach this advertisement to its statement of facts, it is evidence
in this case, attached to the Pl. SOF as Exhibit T. The plaintiff submits
that this political advertisement, concerning the serious consequences of
binge drinking, speaks for itself. (See Pl. SOF at 24 and Exhibits T and U.)
The offending paragraphs of the Shorter affidavit should be stricken. (See
Pl. Motion to Strike, 5(e), (f).)
For the above reasons, and the additional examples of the MBTA's inconsistent
application of standards included in Pl. SOF at 21-24, the final sentence
of this paragraph, that "the MBTA accepts only those advertisements that
comply with the Guidelines and reject all advertisements that fail to comply"
should be stricken as utterly unsupported by the record evidence in this case.
The offending paragraphs of the Shorter and Moulton affidavits should likewise
be stricken. (See Pl. Motion to Strike, 5(e), (f).)
- Defendants' SOF:
The MBTA administers and sells its advertising space through an independent
contractor that serves as the T's advertising agent. From 1993 through June
2000, that agent was Park Transit Displays, Inc. ("Park Transit").
[Footnote 5: Currently, and since July 2000, the MBTA's advertising agent
is Transit Displays Incorporated]. As of January 2000, when Park Transit was
operating under an extension to its original contract with the MBTA, the T's
guidelines for advertising acceptability were contained in the "Appearance
and Character of Advertisements" section (the "Appearance and Character
Guidelines" or the "Guidelines") of its "Specifications
for Transit Advertising" dated October 15, 1999 (the "1999 Bid Specs"),
which formed part of the bid specifications for the renewal contract. (Shorter
Depo. at 21, 23-24, 26; Shorter Aff. 6.)
Plaintiff's Response:
It is undisputed that PTD was the MBTA's exclusive advertising agent at all
times relevant to this action, and that PTD derived its authority from the
MBTA to post commercial and noncommercial advertisements, including advertisements
expressing social, political and religious messages, in MBTA facilities and
on MBTA buses and trains. (Shorter Dep., pp. 20, 80.)6
The defendants' representation that as of January 2000, "Park Transit
was operating under an extension to its original contract with the MBTA"
and that "the T's guidelines for advertising acceptability were contained
in the'Appearance and Character of Advertisements' section of the 'MBTA's
Specifications for Transit Advertising' dated October 15, 1999, which formed
part of the bid specifications for the renewal contract," at best, glosses
over very telling record evidence in this case,7 and at worst, is a deliberate
attempt to mislead the Court. While the plaintiff agrees with the statement
that PTD was operating as the MBTA's exclusive advertising agent as of January
2000, the undisputed record evidence in this case is that the "1999 Bid
Specs" to which the defendants refer in their papers are actually specifications
that the MBTA entered into with another contractor, TDI, which did not go
into effect until July 2000 - six months after the plaintiff submitted its
advertisements.8
In her deposition, Shorter at first testified that there was an "extension
contract":
Question: Now, you refer to a new bid spec. What was it that happened in regard
to the contract with Park Transit. Was it renewed or extended?
Answer: It was extended.
Question: Was there some sort of a contract or document signed to record this
extension?
Answer: By another department.
Question: But it's your understanding that some new document was signed between
the MBTA and Park Transit.
(Objection.)
Question: In addition to the 1992 contract?
(Objection.)
Answer: Yes.
Plaintiff's Counsel: That hasn't been produced.
Witness: Well, it was an extension.
Plaintiff's Counsel: This is between the attorneys.
Defense Counsel: If you like, I can tell you what I think she's talking about.
I think it has been. Those are the 1999 bid specs. Those are what you
attach to your claim, not the 1992 bid specs. They have been produced.
(Shorter Dep., pp. 21-22.). In the ensuing questions, Shorter ultimately admitted
that there was no such extension contract between Park Transit and the MBTA,
and that the 1999 bid specifications to which defense counsel referred at
deposition, and to which the defendants repeatedly refer in their summary
judgment papers, were, in fact, for the contract with Park Transit's successor,
Transport Displays, Inc., effective July 2000:
Question: Do you know whether or not a contract with these specifications
was ever entered into between the MBTA and Park Transit?
(Objection.)
Answer: This was put out to bid, and advertisers bid on it. And the highest
bidder
was awarded the contract. Unfortunately, it was not Park Transit.
Question: It was Transport Displays, Incorporated?
Answer: Yes.
(Shorter Dep., p. 23.) (emphasis added.) While Shorter then testified that
at the time the bid specifications were developed, Park Transit "were
given the updated guidelines for any work that was coming in," id. at
23-24, she admitted just a few answers later that this, too, was untrue:
Question: So it's your testimony that the MBTA's advertising appearance guidelines
were updated during the course of Park Transit's contract?
Answer: Yes.
Question: Was there anything in writing notifying Park Transit that your guidelines
had changed?
Answer: No.
Question: How was Park Transit informed that the guidelines had changed?
(Objection.)
Witness: I still have to answer?
Answer: They were informed, because I sent it to one of their representatives.
Question: Who did you send it to?
Answer: Elissa Albertelli.
Question: Do you know when you did that?
Answer: I don't know the exact date.
Question: Was there some letter that you sent telling Elissa Albertelli that
the advertising guidelines had changed?
Answer: Well, it wasn't a letter per se. I sent her a fax, which this was
attached, the particular guidelines was attached.
Question: I haven't seen that fax. Do you recall what it said.
Answer: Well, it was concerning Change the Climate.
Question: So when you sent Elissa Albertelli a fax concerning Change the Climate
and attached a copy of the guidelines to it, was that the first you had informed
her that the guidelines had changed?
Answer: I don't recall.
(Shorter Dep., pp. 24-24) (emphasis added.). Thus, contrary to the defendants'
representation - by Shorter's' own testimony - there is no credible evidence
that any "extension contract" between PTD and the MBTA ever existed.
The actual record evidence in this case is that there was no "extension
contract" between PTD and the MBTA. Indeed, the first and only time Shorter
can recall notifying PTD of the "updated guidelines" was in her
January 20, 2000 fax in which she rejected the plaintiff's advertisements.
(Shorter Dep., pp. 24-25. See Pl. SOF at 17-18.) For the defendants' to assert
otherwise is a material misrepresentation of evidence and the offending statements
and offending portion of the Shorter affidavit should be stricken. (See Pl.
Motion to Strike, 5(a)(2); Pl. SOF at 16-17.)
- Defendants' SOF:
The 1999 Bid Specs govern the sale and administration of the MBTA's advertising
displays. They give the MBTA's advertising agent the exclusive right to sell
and post advertisements for nearly all of the displays on the T's vehicles
and stations. (Moulton Aff. at 8 and Exh. B; 1999 Bid Specs, Article 1).)
Plaintiff's Response:
For the reasons stated in Pl. Resp. Def. SOF, 15, supra., this paragraph is
misleading. The plaintiff agrees that the 1999 bid specifications govern the
sale and administration of the MBTA's advertising displays currently. To the
extent this paragraph implies these guidelines governed the relationship between
the MBTA and PTD at the time the plaintiff's proposed advertisements were
rejected, it should be stricken. (See Pl. Motion to Strike, 5(e), (f).)
- Defendants' SOF:
The MBTA reserves some displays for advertisements of its own choosing, for
a variety of purposes: to increase revenue, public travel and goodwill to
compensate companies that provide beneficial services to the T; and to otherwise
further the public interest. (Moulton Aff. at 8 and Exh. B; 1999 Bid Specs,
Article IX).) The MBTA also reserves the right to use unsold advertising space
for these same purposes. (Moulton Aff. at 8 and Exh. B (1999 Bid Specs, Article
X).)
Plaintiff's Response:
The plaintiff again points out (see Pl. Resp. Def. SOF, 13, supra) that the
provisions defendants cite to in this paragraph have absolutely no application
to the plaintiff's advertisements whatsoever. The MBTA's right to "reserve
some displays for advertisements of its own choosing" (Article IX) and
regarding "unsold advertising space" (Article X) are indisputably
irrelevant to the issues in this case, i.e., involving advertising space available
for sale to the public at large.
- Defendants' SOF:
Advertising displays that are not sold by Park Transit and not used by the
T are available
at a reduced rate to government agencies and to nonprofit, tax-exempt charities.
(Moulton Aff. at 9 and Exh. B; 1999 Bid Specs, Article XI).) A number of restrictions
apply to these public service advertisements, however. Among other things,
only interior, 11 x 28-inch displays are available at the reduced rate, and
public service advertising may not be designed to influence legislation. (Moulton
Aff. at 10.)
Plaintiff's Response:
Again, this paragraph constitutes an irrelevant distraction. It cites to policies
concerning "advertising displays not sold by Park Transit and not used
by the T" (Article XI). Although non-profit organizations seeking advertising
space on the MBTA system could go through the process described in Article
XI, they were not required to do so. The record evidence clearly shows that
not all public service announcements displayed on the MBTA system follow the
Article XI route and that some are designed to influence legislation. (See
Aunkst Aff., 6, 7, and 9, attached to Pl. SOF at Exhibit 6; Pl. SOF, Exhibit
E.) Like Articles IX and X, Article XI has absolutely no application to the
plaintiff's advertisements whatsoever. (See Pl. Resp. Def. SOF, 13, 17, supra.)
- Defendants' SOF:
The MBTA's Appearance and Character Guidelines provide that the MBTA will
not display advertisements that contain firearms or tobacco products. It will
not allow ads containing profanity, "libelous, slanderous, or obscene"
matter, "violent" or "criminal" content, or "advertisements
that denigrate groups based on gender, religion, race, ethnic or political
affiliation." The Guidelines also warn that the MBTA - the primary school
transportation for thousands of schoolchildren each day - will not display
advertisements for materials that promote activities "harmful to juveniles."
(Moulton Aff. at 1 and Exh. B (1999 Bid Specs, Article VII).) (A copy of the
Guidelines is attached to the Moulton Affidavit at Exh. B.)
Plaintiff's Response:
This paragraph constitutes the most egregious misrepresentation of the record
evidence in the defendants' summary judgment papers. The Appearance and Character
Guidelines to which the defendants refer provide, as follows:
The MBTA will not accept advertisements containing violent criminal content,
firearms, profane content, promotional materials that is [sic] harmful to
juveniles, and advertisements that denigrate groups based on gender, religion,
race, ethnic or political affiliation for display in and upon the Authority's
transit facilities.
(emphasis added.) The unambiguous language of this policy cannot be mistaken.
Although the defendants tell the Court that the policy prohibits the display
of "'violent' or 'criminal' content," the prohibition against those
advertisements "containing violent criminal content" is clearly
conjunctive. The defendants' characterization of the purported standard as
disjunctive materially alters the plain meaning of the policy language and
deliberately attempts to mislead the Court. All references to this material
misrepresentation should be stricken from the summary judgment record. (See
Pl. Motion to Strike, 5(a)(1).)
Additionally, the actual policy prohibits "promotional materials that
is harmful to juveniles." The defendants' paraphrasing - which butchers
the language of the policy - is deliberately misleading, in an attempt to
expand the restriction beyond its obvious commercial limitation. Furthermore,
whatever the policy may "warn," the undisputed record evidence is
that the MBTA heeds no such warning. It posts advertisements for "promotional
materials" that are indisputably "harmful to juveniles" - alcohol
advertisements being the most clear example. Tellingly, nowhere in their summary
judgment papers do the defendants own up to this undisputed violation of the
purported standard.9
- Defendants' SOF:
Former General Manager Robert Mabardy's 1995 letter to Park Transit supplements
the Guidelines, and specifically focuses on advertising's effect on children
by making clear that the MBTA will not display material that is indecent as
to child viewers or frightening to children in a manner that causes them to
suffer physical or emotional distress. (Moulton Aff. 5 and Exh. C.)
Plaintiff's Response:
Regardless of whether the Mabardy letter "supplements the Guidelines,"
or not, it has absolutely no application to the plaintiff's advertisements
at issue in this case. This is obvious from the plain language of the policy,
despite Prince's testimony that this was the only document he could be sure
did apply to the plaintiff's advertisements. For a discussion of the Mabardy
letter, including quotation of Robert Prince's incredible testimony on the
subject, see Pl. SOF at 25-27, and Exhibit W.
- Defendants' SOF:
Advertising helps create and shape peoples' perceptions. (Affidavit of Marvin
E. Goldberg, Ph.D. ("Goldberg Aff.") 15.) Joe White agrees that
advertising is "powerful." (White Depo. at 163.) Juveniles (persons
between the ages of 9 and 18) are particularly susceptible to the effects
and influence of advertising. (Goldberg Aff. 4.) Susceptibility to peer influence
peaks in middle adolescence, when juveniles typically search for cues from
their peers and advertising for the right way to behave. (Goldberg Aff. 4.)
Plaintiff's Response:
The plaintiff agrees that "advertising helps create and shape people's
perceptions," but disputes the admissibility of the Goldberg Affidavit
as support for this contention. Because the affidavit violates the "helpfulness"
requirement for expert opinion testimony under Fed. R. Civ. P. 702, explained
fully in Pl. Motion to Strike, it should be stricken from the record. (See
Pl. Motion to Strike, 5(c)(1).)
- Defendants' SOF:
To submit an ad for consideration by the MBTA, a prospective advertiser in
early 2000 was required to contact Park Transit. (Shorter Aff. 8.) Park Transit
negotiated and contracted with the advertiser, determined where and when the
advertisements would be posted, and arranged for the display and removal of
advertisements. (Shorter Aff. 8.)
Plaintiff's Response:
The plaintiff agrees that a prospective advertiser was required to go through
PTD and not to the MBTA directly. (Shorter Dep., pp. 19-20; White Dep., p.
92.)
- Defendants' SOF:
Due to the high volume of advertising submissions, the MBTA relied on Park
Transit to make the initial determination whether a submitted ad complied
with the Appearance and Character Guidelines. (Shorter Aff. 9.) Elissa Albertelli,
National Sales Manager for Park Transit from March 1997 until June 2000, testified
at her deposition that if a submission clearly complied with the Appearance
and Character Guidelines (as most submissions did), Park Transit did not forward
it to the MBTA. It simply posted the advertisement. (Deposition of Elissa
Albertelli ("Albertelli Depo.") at 13-14; Shorter Aff. 10.)
Plaintiff's Response:
The plaintiff agrees that the MBTA relied on Park Transit and its employee
Elissa Albertelli to make an initial determination about the acceptability
of the advertisements, but disagrees that the initial determination concerned
"whether a submitted ad complied with the Appearance and Character Guidelines."
Albertelli testified that her decision to forward the ads to Shorter was based
on whether the advertisements struck her as "provocative" as opposed
to any studied application of advertising guidelines. (Albertelli Dep., pp.
37, 50-51.) Furthermore, the defendants omit from their rendition of the facts
that Albertelli later admitted in her deposition that she would never actually
look at the guidelines in making her decision to forward the advertisements
to Shorter for approval. Indeed, when asked whether she looked at the guidelines
when she received the plaintiff's ads, she testified "No, no, no. I always
sent them to Lucy and let her make that judgment call . . . ." (Albertelli
Dep., p. 42.)10 For a discussion of this evidence, including quotation of
Albertelli's deposition testimony on this precise point, see Pl. SOF at 30
n. 25-26. To the extent the defendants rely on an incomplete and misleading
rendition of the record evidence, the statements should be stricken. (See
Pl. Motion to Strike, 5(g).)
- Defendants' SOF:
Park Transit sent advertising copy to the MBTA for review only when Park Transit
was concerned that the advertisement did not comply with the Appearance and
Character Guidelines. (Albertelli Depo. at 12, 14; Shorter Aff. 10.) In such
cases, Park Transit forwarded the advertisement to Lucy Shorter, the MBTA's
Director of Marketing Communications, together with a full-size color copy
of the proposed advertisements and information indicating the number of posters
to be displayed, the date the campaign was to begin, the duration of the campaign,
and the total volume of the campaign. (Albertelli Depo. 61-62; Shorter Depo.
at 14, 37; Shorter Aff. 1.)
Plaintiff's Response:
For the reasons stated in paragraph 23, this paragraph is misleading. Moreover,
there is record evidence that the process of forwarding an advertisement to
Shorter did not always include full-size color copies of the proposed advertisements.
See Pl. SOF at Exhibit E.
- Defendants' SOF:
From approximately 1994 or 1995 until her retirement in November 2000 (Shorter
Depo. at 8), Shorter acted as Park Transit's liaison with the MBTA. Although
she was not herself responsible for approving or disapproving proposed advertisements
(Shorter Depo. at 1), Shorter circulated application packages to the MBTA's
general manager and others for a determination as to whether the ads complied
with the Appearance and Character Guidelines and could be accepted. (Shorter
Aff. 11-12.)
Plaintiff's Response:
Regardless of whether Shorter was officially responsible for approving or
disapproving proposed advertisements, it is undisputed that Shorter is the
MBTA official who short-circuited the application process, at whatever stage
of the process it was, upon her review of the plaintiff's advertisements because
of her hostility to Change the Climate. This undisputed fact is evidenced
by Shorter's January 20, 2000 fax to Albertelli, attached to Pl. SOF as Exhibits
D and L, in which she stated her reasons for doing so:
See attached. The Change the Climate promotes the use of marijuana in a suttle
[sic] way and also is really a reform marijuana [sic] in a effort to legalize?
The T's appearance & character, Policy & Drug - Alcohol policy is
in conflict with their mission.
That this response short-circuited the application process is further evidenced
by Albertelli's own cover letter to White, dated January 24, 2000, in which,
attaching Shorter's fax and attachments, she informed him that the MBTA had
rejected Change the Climate's proposed advertisements. Consistent with the
Shorter fax, the cover letter Albertelli faxed to White stated:
Regretfully, I've attached the response from the Transit Authority regarding
"Change the Climate" campaign. Their reasons for not accepting this
campaign are clearly stated in the info. provided.
(emphasis added). Copies of the cover letter from Albertelli to White, dated
January 24, 2000, and the attachments from Shorter that she forwarded along
with that cover letter, are attached as Exhibits K-M to Pl. SOF. For a complete
discussion of this undisputed evidence, see Pl. SOF at 15-20 and Exhibits
L-P.
- Defendants' SOF:
Since July 1997, the ultimate decision-maker on questionable advertisements
has been the MBTA's General Manager, Robert H. Prince, (Deposition of Robert
H. Prince, Jr. ("Prince Depo.") at 4-5; Shorter Aff. 2.)
Plaintiff's Response:
In light of the record evidence stated in the Pl. Resp. Def. SOF, 25, supra,
this paragraph is immaterial to the issues in this case. More important, it
is misleading, as the undisputed record evidence is that in the first instance,
it is Albertelli who screens for questionable, or, in her own words "provocative"
advertisements to forward to Shorter's review for the next level of screening.
(See Pl. Resp. Def. SOF, 22, supra.) It is thus undisputed that advertisements
that are screened out (i.e., rejected) may well never reach Prince, as was
the case with the plaintiff's proposed advertisements in this case. In other
words, while Mr. Prince may be the "ultimate decisionmaker" as a
matter of policy, the record evidence tells an entirely different story as
to what happens in practice.
- Defendants' SOF:
Robert Prince never saw Joe White's Ads until well after this lawsuit was
commenced. (Prince Depo. at 26.) That is because Change the Climate never
made a formal advertising application to the MBTA. (Shorter Aff. 16, 20.)
Plaintiff's Response:
For the reasons stated in the Pl. Resp. Def. SOF, 26, supra, this paragraph
is immaterial. It is undisputed that Prince never saw the ads until after
the lawsuit commenced because Shorter short-circuited the process. (See Pl.
Resp. Def. SOF, 16, supra.) Furthermore, it is undisputed that White diligently
followed every step of the process as was described to him by Albertelli and
per her instructions along the way. To the extent there was any "formal"
application process, after White expressed his frustration to Albertelli regarding
Shorter's lack of response on the materials he submitted in May 1999, Albertelli
made an application on his behalf in January 2000. (White Dep., p. 122; see
also Pl. SOF at 14). Shorter acknowledges receiving both the May 1999 and
January 2000 sets of materials and finally responded to them with her fax
of January 20, 2000. (See Pl. SOF at 14 n. 11; see also Shorter Aff., 17 (referring
to receiving materials from Albertelli "that second time".) While
the defendants now disavow the language of that fax, the words speak for themselves.
(See Pl. SOF at Exhibit L.) In addition, in the words of Albertelli's own
fax to White on January 24, 2000 - one the defendants fail to acknowledge
even exists anywhere in their summary judgment papers - it was Shorter's "response"
to those materials in which she "clearly stated" the MBTA's "reasons
for not accepting" Change the Climate's media campaign. (See Pl. SOF
at Exhibit K.)
Furthermore, the defendants' statement in footnote 6 of their statement of
facts that "there is no question, however, that had the Ads been formally
resubmitted without change, the MBTA would have rejected them" constitutes
a key admission. By this statement, the defendants admit that in order for
the MBTA to deem the plaintiff's advertisements acceptable, the plaintiff
would have to change the content of the advertisements.11 For a discussion
of this undisputed evidence, see Pl. SOF at 30-31. Consequently, whether or
not the plaintiff completed a formal application process is immaterial.
- Defendants' SOF:
White did have several preliminary conversations with Park Transit's Albertelli
about his proposed advertising campaign, which he twice described to her as
"provocative." (White Depo. at 67, 85.) He first met Albertelli
in person in May, 1999, when he asked her about the process for placing ads
on the T. (White Depo. at 84-85.) He submitted the three proposed Ads to her
around January 4, 2000. (White Depo. at 123-124.) When Albertelli reviewed
the Ads, she questioned whether they complied with the MBTA's Appearance and
Character Guidelines. (Albertelli Depo. at 26, 42.) She therefore sent them
to Lucy Shorter for her informal review and comment. (Shorter Depo.: at 35-36,
39, 41; Albertelli Depo. at 23.)
Plaintiff's Response:
Plaintiff agrees that White had several conversations as well as a meeting
with Albertelli at the Charles Hotel and agrees that the plaintiff may have
described the campaign as provocative. The defendants fails to acknowledge
the record evidence that, as a result of these conversations and the face
to face meeting, in which White shared with Albertelli materials on the plaintiff
organization and media campaign, Albertelli understood that the campaign was
politically provocative. Albertelli recalls that White told her that Change
the Climate was "definitely looking to educate, as he put it, the public"on
marijuana issues. (Albertelli Dep., pp. 17, 40; see also Pl. SOF at 12-13.)
The plaintiff also notes that White submitted materials to Albertelli and
Shorter prior to January 4, 2000, by both officials' own testimony. (Shorter
Dep., pp. 32-35; Albertelli Dep., pp.17-20.)
- Defendants' SOF:
What Ms. Shorter received from Park Transit and Joe White was not a formal
advertising application. (Shorter Depo. at 35; Albertelli Depo. at 62.) It
included black-and-white miniature copies of the Advertisements (not color,
full-sized ones), and it did not indicate the date the campaign was to begin,
the duration of the campaign, or the total value of the campaign. (Albertelli
Depo. at 62.)
Plaintiff's Response:
For the reasons stated the Pl. Resp. Def. SOF, 26-27, supra, this paragraph
is wholly immaterial to the issues in this case.
- Defendants' SOF:
It is undisputed that unprescribed marijuana use is unlawful, and therefore
harmful to juveniles. Mass. Gen. Laws ch. 94C, § §31 and 34. At
his deposition, Joe White admitted that marijuana is unhealthy and harmful
to juveniles. "As a parent, I just wouldn't want my kid smoking marijuana
... [because I would want them focusing on healthy activities academics, school,
sports - and not doing things that may be unhealthy for them." (White
Depo. at 4O-41.) White testified that" it's a fact that marijuana is
illegal. You can go to jail. There are other potential harms that might come
to kids or other people who smoke pot." (White Depo. at 152.) He further
testified, "Change the Climate's position is that smoking pot is not
appropriate for kids, and that says it all. We, Change the Climate, would
not have and would not propose an advertisement that said smoking pot is okay
in any fashion." (White Depo. at 155-156.)
Plaintiff's Response:
The plaintiff disagrees with the defendants' bald assertion in the first sentence
of this paragraph that because something is unlawful, it is therefore harmful.
Indeed, to accept the defendants' flawed logical premise is to agree that
law reform efforts aimed at, for example, putting an end to the Jim Crow laws
or ending Prohibition, or allowing women the right to vote, or decriminalizing
abortion, were all "harmful" to society because they advocated the
changing of existing laws. The defendants' assertion should be stricken from
the record as an unreasonable inference unsupported in the record evidence.
(See Pl. Motion to Strike, 5(g).)
The plaintiff agrees that Change the Climate's position is that smoking marijuana
is not appropriate for kids, and that it would not propose any advertisement
that said otherwise.
- Defendants' SOF:
It was evident to Lucy Shorter that the Advertisements, which appeared to
be directed at juveniles, promoted marijuana use. In her view, they violated
the Appearance and Character Guidelines' prohibition of advertising that is
harmful to juveniles and that encourages criminal conduct. (Shorter Depo.
at 36-37, 39, 41-43, 52, 71-72, 77-78.) She also believed that by promoting
drug use, the Advertisements appeared to conflict with the MBTA's Drug-Free
Workplace policy. (Shorter Depo. at 71-72.)
Plaintiff's Response:
Again, this paragraph contains the material misrepresentation of evidence
discussed in the Pl. Resp. Def. SOF, 19, supra. The Appearance and Character
Guidelines' do not prohibit advertising encouraging "criminal conduct"
but rather purport to prohibit "violent criminal content." (See
Pl. Motion to Strike, 5(a),(g).)
Additionally, the paragraph contains another telling misrepresentation of
record evidence. While the defendants include pages 39 and 41-43 of Shorter's
deposition, they omit reference to page 40, where Shorter is asked about her
fax to Albertelli. This document, one which the defendants do not include
as an exhibit to their statement of facts, evidences that Shorter's view of
what violated the guidelines at that time was Change the Climate's mission.
The plaintiff directs the Court to the fax itself, attached as Exhibits D
and L to the plaintiff's SOF, for the actual record evidence in this case.12
- Defendants' SOF:
Shorter's view is one that is shared by others. The principal of Boston Latin
High School (thousands of whose students take the T to school each day) believes
that the Ads encourage the use of marijuana. She states in her affidavit that
she would not display the Ads on Boston Latin school property, and would not
want the Ads displayed on the MBTA transit system that carries Latin students
to school. (See Kelley Aff. 16.)
Plaintiff's Response:
This paragraph and the offending portions of the supporting Affidavit of Kelley
should be stricken as impermissible lay opinion. (See Pl. Motion to Strike,
5(e),(g); see also Pl. Resp. Def. SOF, 33, infra.)
- Defendants' SOF:
Newspaper headline and editorial writers describing this lawsuit have referred
to the Ads as "pro-pot." Attached to the Green Affidavit at Exhs.
F through I are certified copies of articles headlined, "Gov sticks by
pot ad fight," "MBTA sued for nixing pro-marijuana ads," and
"Cellucci urges MBTA to fight suit over pro-marijuana ads." An editorial
refers to the ads as "pro-pot advertising."
Plaintiff's Response:
While the opinions of newspaper columnists and editors concerning the plaintiff's
advertising campaign are not material to the issues in this case, the plaintiff
points out that in The Boston Herald articles to which the defendants refer
the plaintiff's organization is mischaracterized, the advertisements at issue
are misquoted, and the myth of marijuana as a gateway to other drugs is asserted
as a "well known" fact without basis.13 The plaintiff is also compelled
to point out that The Boston Herald stands alone in its irrational, fear-monger
interpretation of the plaintiff's ads and mission and its award of kudos to
Governor Cellucci's support of the MBTA's conduct. Various publications across
the nation have weighed in with different interpretations of the plaintiff
organization and its media campaign; all are uniformly critical of the MBTA's
decision. Indeed, most recently, The Boston Phoenix awarded Cellucci a "Muzzle
Award" for his "latest transgression against free speech,"
quoting Cellucci's highly politicized press release to The Boston Herald upon
learning of the law suit. A copy of The Boston Phoenix article is attached
hereto as Exhibit B, as are articles by The New York Daily News ("The
ads don't encourage people to smoke, but rather encourage decriminalization
of marijuana and its use as a medicine."), The Washington Post ("The
ad campaign, rejected by Boston's subway system and the subject of a pending
lawsuit there, was funded by Change the Climate, Inc., a nonprofit organization
that believes punishment for marijuana use is too harsh."), The San Francisco
Chronicle ("Advocates of reducing U.S. penalties for marijuana use unveiled
a nationwide advertising campaign yesterday criticizing illegal drug use laws"),
and Reason Magazine ("Change the Climate is challenging the Boston decision
as a violation of the First Amendment, and it has a good shot at winning .
. . . Even if the MBTA convinces the courts that it does not operate a public
forum . . . it may not discriminate based on viewpoint. That is exactly what
the MBTA appears to be doing, since it gladly runs ads from the Office of
National Drug Control Policy and the Partnership for a Drug-Free America.
As MBTA spokesman Brian Pedro told National Public Radio, 'You have to draw
the line somewhere.'").
- Defendants' SOF:
In addition, the MBTA has submitted with this motion the expert testimony
of Pennsylvania State University Prof. Marvin E. Goldberg, Ph.D., who has
extensive experience, training and research in the fields of advertising and
marketing. According to Prof. Goldberg, the Ads send juveniles the messages
that "using marijuana is okay" or "it is not a big deal."
(Affidavit of Marvin E. Goldberg, Ph.D. ("Goldberg Aff.") 4.) Specifically,
juveniles are likely to take from the Teen Ad the messages that attractive
and "cool" peers and role models have used marijuana, "many
other juveniles are thinking about using marijuana," only "stupid"
people would take seriously the fact that the drug is illegal, and "marijuana
isn't so bad." (Goldberg Aff. 17-21.) Juveniles are likely to take from
the Police Ad the message that marijuana users are not real criminals, that
using marijuana won't get you in trouble, and that police will not enforce
anti-marijuana laws. (Goldberg Aff. 18 and 22.) Juveniles are likely to take
from the Mother Ad the messages that "many juveniles use marijuana......
using marijuana is hardly dangerous at all," even mothers are resigned
to the prospect of their children smoking marijuana and parents do not seriously
oppose its use. (Goldberg Aff. 19 and 23.)
Plaintiff's Response:
As explained fully in Pl. Motion to Strike, because the Goldberg affidavit
does not meet the helpfulness requirement under Rule Fed. R. Evid. 702, on
the ground that the Court can read the advertisements itself, and on the ground
that the testimony in the affidavit alters the advertisements' plain language,
the affidavit should be stricken from the summary judgment record as inadmissible.
Defendants' reliance on this affidavit should be disregarded. (See Pl. Motion
to Strike, 5(c)(1),(g).)
- Defendants' SOF:
Similarly, Herbert D. Kleber, M.D., a professor of psychiatry and the director
of the Division on Substance Abuse at the College of Physicians and Surgeons
of Columbia University and the New York State Psychiatric Institute, has offered
expert testimony that the Ads promote marijuana use among juveniles. (Affidavit
of Herbert D. Kleber, M.D. ("Kleber Aff.") 4.) Specifically, the
Police Ad suggests that using marijuana is not a "real" crime, and
implies that using marijuana will not result in criminal penalties, thus lessening
perceived risk and subtly promoting marijuana use. (Kleber Aff. 8.) The Teen
Ad subtly promotes marijuana use by suggesting that juveniles are knowledgeable
about and comfortable with marijuana use. (Kleber Aff. 5.) The Mother Ad subtly
promotes marijuana use by sending the message to juveniles that many of their
peers are using marijuana, and that even mothers are resigned to the prospect
of their children smoking marijuana. (Kleber Aff. 6.)
Plaintiff's Response:
Because the Kleber affidavit likewise fails to meet the helpfulness requirement
under Fed. R. Evid. 702, the affidavit should be stricken from the summary
judgment record as inadmissible. Defendants' reliance on this affidavit should
be disregarded. (See Pl. Motion to Strike, 5(c)(2),(g).)
- Defendants' SOF:
Adolescence is a critical age for making decisions about marijuana use. Juveniles
are particularly susceptible to messages promoting marijuana use because juveniles,
more than other age groups, are searching for cues regarding marijuana use.
(Kleber Aff. 2.) As compared to other age groups, juveniles are particularly
at risk for initiation of marijuana use. (Kleber Aff. 2.) Research shows that
the risk that a person will begin using marijuana rises throughout that person's
adolescence up until age 18. After age 18, the risk that a person will start
using marijuana steadily declines. If a person does not begin using marijuana
by the time he or she has turned 21, it is unlikely that person will do so.
(Kleber Aff. 2.)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF at 35, supra; see
Pl. Motion to Strike, 5(c)(2),(g).)
- Defendants' SOF:
Marijuana usage by one's peers and, even more so, the perception of marijuana
use by peers, are strong predictors of initiation of marijuana use. (Goldberg
Aff. 5.) Research shows that the perception of marijuana use by one's peers
is a strong predictor of whether one will begin using marijuana. Juveniles
who have the perception - accurately or inaccurately - that their peers use
marijuana are more likely to do so themselves.
(Kleber Aff. 3.) The perceived level of risk associated with using marijuana
is also a lead indicator predictive of actual level of use among high school
students. (Goldberg Aff. 6.) Juveniles are sensitive to messages about the
harms associated with marijuana use. Trend analyses of drug use beliefs and
behaviors over the past two decades indicate that increases in drug use rates
are associated with a decline in the perception that drugs are harmful, and
vice versa. (Kleber Aff. 7.)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF, 34-35, supra;
see Pl. Motion to Strike, 5(c),(g).)
- Defendants' SOF:
Prof Goldberg testified in his affidavit that the Teen Ad conveys the messages
that "many other juveniles are actively deliberating the merits of marijuana"
and that "marijuana isn't so bad." (Goldberg Aff. 7.) For several
reasons, it is particularly likely to command the attention of adolescents
and to be persuasive to adolescents. Portraying an adolescent wearing a baseball
cap worn backwards is a highly effective way of quickly telegraphing a message
to other adolescents, and generates a sense of similarity between the spokesperson
and the audience, which is a very powerful device in gaining the attention
of, and persuading, a target audience. (Goldberg Aff. 7(a).) The easily recognizable
colloquial language used by the adolescent spokesperson, which mimics adolescent
speech ("we're not stupid, ya know"), is also likely to attract
the attention of adolescents. (Goldberg Aff. 7(b).)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF at 34, supra; see
Pl. Motion to Strike, 5(c)(1),(g).)
- Defendants' SOF:
According to Prof Goldberg, the phrase, "We're not stupid, ya know,"
invokes the power of the peer group, suggesting there is a broad set of the
teen spokesperson's cohort that is knowledgeable about marijuana usage and/or
agree with and support the advertisement's message. (Goldberg Aff. 7(c).)
The underlined and capitalized word "NOT" in the second line of
text makes the second line of text more likely to be noticed and remembered
than the first line, which contains the cautionary statement that "marijuana
is not cool." (Goldberg Aff. 7(d).) Words in larger print, and sentences
that are shorter, will be noticed more quickly and are more likely to be remembered.
(Goldberg Aff. 7(d).) Finally, juveniles are likely to process this ad using
a simplifying heuristic that there is one positive and one negative statement
regarding marijuana, and conclude that, on balance, "marijuana isn't
so bad." (Goldberg Aff. 7(e).)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF, 34, supra; see
Pl. Motion to Strike, 5(c)(1),(g).)
- Defendants' SOF:
Prof Goldberg testifies in his affidavit that the structure of the Mother
Ad is effective in communicating the messages that "many juveniles use
marijuana," and "using marijuana is not that dangerous." (Goldberg
Aff. 9.) The figure is identified in the text of the advertisement as a mother,
and also appears at a glance to be a teacher standing at a chalkboard. (Goldberg
Aff. 9(a).) The mother's statement in the advertisement, "I don't want
them to smoke pot. But. . . " conveys a message to juveniles that even
mothers are resigned to the fact that their children will smoke marijuana.
(Goldberg Aff. 9(a).) This conveys the impression to juveniles that many of
their peers are using marijuana, and that use of marijuana is not particularly
serious. (Goldberg Aff. 9(a).) Juveniles are adept at picking up verbal or
nonverbal qualifiers. (Goldberg Aff. 9(b).) The final statement is just such
a qualifier, suggesting that marijuana use, though perhaps not desirable,
is more or less inevitable. (Goldberg Aff. 9(b).)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF, 34, supra; see
Pl. Motion to Strike, 5(c)(1),(g).)
- Defendants' SOF:
According to Prof. Goldberg, the statement in the advertisement that "jail
is a lot more dangerous than smoking pot" is not likely to be fully understood
by juveniles, particularly juveniles who process it only partially. (Goldberg
Aff. 5(c).) The likely take-away from this advertisement is not that smoking
"pot" - the vernacular term that is more accessible to juveniles
than "marijuana" - is less dangerous than jail, but the simpler
message that smoking pot is hardly dangerous at all. (Goldberg Aff. 9(c).)
That message is at odds with the elemental truth that smoking marijuana is
against the law, and carries the danger of arrest, fines, incarceration, and
other ill effects. (Goldberg Aff. 9(c).)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF, 34, supra; see
Pl. Motion to Strike, 5(c)(1),(g).)
- Defendants' SOF:
Prof. Goldberg also states in his affidavit that the structure of the Police
Ad is particularly effective in encouraging the reader to draw the inference
that marijuana users are not real criminals and thus would not be sought after
by police. (Goldberg Aff. 8.) Using the eye catching background of an oversized
American flag, this advertisement will be understood by many juveniles to
be endorsed by the police (including perhaps the MBTA police). (Goldberg Aff.
8(a).) It draws upon two powerful symbols of authority, police officers and
the American flag. (Goldberg Aff. 8(a).) This advertisement downplays the
penalties associated with marijuana by suggesting that police do not consider
marijuana to be a "real" crime and that police consider prosecution
of offenders on marijuana charges to be a "waste" of "valuable"
police resources. (Goldberg Aff.118(b).) It thereby encourages juveniles to
engage in behaviors that will cause them harm - to wit, arrest, fines, criminal
record, and/or incarceration, among other harms. (Goldberg Aff. 8(b).)
Plaintiff's Response:
This paragraph should be stricken. (See Pl. Resp. Def. SOF, 35, supra; see
Pl. Motion to Strike, 5(c)(1),(g).)
- Defendants' SOF:
On or about January 20, 2000, Ms. Shorter communicated her assessment of the
Ads to Park Transit's Albertelli in a hastily written fax, to which she attached
a copy of the Appearance and Character Guidelines and the Drug-Free Workplace
policy. The Change the Climate ad campaign, she wrote, "promotes the
use of marijuana in a subtle way." (Shorter Depo. at 38-40, 42, 44.)
Plaintiff's Response:
Here, the defendants omit reference to material record evidence, Shorter's
January 20, 2000 fax, and then paraphrase that evidence to mean something
other than what is plain from the language of the fax in blatant violation
of the best evidence rule. While Shorter testified at her deposition in April
2001 that she believed the advertisements were in conflict with the guidelines,
Shorter's damning fax - written at the time of her decision in January 2000
without the benefit of defense counsel - stated her then-view that the MBTA's
policies were in conflict with Change the Climate's mission. Once again, the
fax, in its entirety, states:
See attached. The Change the Climate promotes the use of marijuana in a suttle
[sic] way and also is really a reform marijuana [sic] in a effort to legalize?
The T's appearance & character, Policy & Drug - Alcohol policy is
in conflict with their mission.
(See Pl. SOF at 15-16 and Exhibit L.) Thus, contrary to the defendants' representation,
the fax does not state that the ad campaign promotes the use of marijuana;
it states that Shorter's opinion that the plaintiff organization, which Shorter
even labeled a "reform effort," promotes marijuana use. Furthermore,
the defendants omit material portions of the fax that evidence Shorter's hostility
to the plaintiff's organization and reform effort, namely the portion of the
fax that states that Change the Climate's mission is in conflict with the
MBTA guidelines and policies she attached to the fax. For the defendants to
make reference to the Shorter fax without actually attaching it to their statement
of facts when it is available offends basic evidentiary principles and summary
judgment practice; to further misrepresent its contents through incomplete
and misleading paraphrasing is egregious. The paragraph should be stricken.
(See Pl. Motion to Strike, 5(b),(g).) The plaintiff directs the Court to the
fax itself, attached as Exhibits D and L to the plaintiff's SOF, for the actual
record evidence in this case.
Nor is there any record evidence supporting the defendants' tacit suggestion
that had Shorter not acted "hastily" and given the application more
thought, she would have accepted the plaintiff's advertisements. In fact,
defendants' statement in footnote 6 of their statement of facts that "there
is no question, however, that had the Ads been formally resubmitted without
change, the MBTA would have rejected them" directly contradicts that
suggestion.
- Defendants' SOF:
Shorter did not circulate the Advertisements to higher-ups at the MBTA because
she did not understand them to have been formally submitted to her for display
on MBTA facilities. (Shorter Aff. 6.) General Manager Prince played no role
in Shorter's review of the Advertisements or her response to Albertelli. (Prince
Depo. at 52.)
Plaintiff's Response:
Shorter short-circuited the application process for the reasons she stated
in her fax of January 20, 2000. (See Exhibits K and L attached to Pl. SOF.)
Prince's role in Shorter's review of the plaintiff's advertisements is immaterial.
(See Pl. Resp. Def. SOF, 25-27, supra.) What is material and undisputed, however,
is that (1) the MBTA officials' conduct at issue in this case was under Prince's
watch as General Manager; and (2) Prince could not be sure what advertising
policies were in place and in effect at the time the plaintiff submitted its
advertisements, or at any other time for that matter. For highlights of Prince's
broken-field testimony regarding the various policies, see Pl. SOF at 17 n.
13, 22 n. 17, and 26 n. 21.
- Defendants' SOF:
Shorter testified at deposition that when she scrawled her assessment of the
Ads in the fax to Albertelli, she was simply "trying to move the document
off [her] desk." (Shorter Depo. at 40.) At deposition, she also clarified
that when she wrote that "their mission" violated T policies, she
was referring to the mission of the Advertisements - promoting the unlawful
use of marijuana - not the mission of Change the Climate. (Shorter Depo. at
59-62.)
Plaintiff's Response:
The first sentence of this paragraph is immaterial. See 43, supra. There is
no record evidence supporting the defendants' tacit suggestion that had Shorter
not acted "hastily" and given the application more thought, she
would have accepted the plaintiff's advertisements. In fact, defendants' statement
in footnote 6 of their statement of facts that "there is no question,
however, that had the Ads been formally resubmitted without change, the MBTA
would have rejected them" directly contradicts that suggestion.
The second sentence of this paragraph should be stricken. Shorter's deposition
testimony (acknowledging the "their" pronoun in her fax referred
to Change the Climate) and not defense counsel's inappropriate counseling
("She answered it, their campaign mission") is the record evidence
in this case. (Shorter Dep., pp. 61.) No contrivance can alter the meaning
of her words. Advertisements do not have missions. Organizations do. For a
discussion of this record evidence, see Pl. SOF at 33.
- Defendants' SOF:
Both Albertelli and Shorter testified unequivocally that Shorter's fax did
not formally reject the Advertisements (Shorter Depo. at 56; Albertelli Depo.
at 30-3 1), and plaintiff can offer no evidence to the contrary. [Footnote
6: There is no question, however, that had the Ads been formally resubmitted
without change, the MBTA would have rejected them. Because the Ads promote
marijuana use to juveniles - and thereby encourage unlawful conduct that will
harm those juveniles - they violate the MBTA's Appearance and Character Guidelines.]
(Prince Depo. at 27-32.) The fax from Shorter to Albertelli was not in the
form in which Park Transit typically received a formal rejection of an advertising
submission; it was not "by any means a final reply or decision about
Change the Climate's advertising executions." (Albertelli Depo. at 57,
59.) Shorter testified at deposition that when she sent her note, she expected
that Albertelli would advise Joe White to design an ad that conformed to the
MBTA Appearance and Character Guidelines, and that the Advertisements would
be resubmitted, at which point Ms. Shorter would circulate them for a final
decision. (Shorter Depo. at 38-40, 42, 44.) Such a give-and-take process had
occurred on other occasions, and typically resulted in a dialogue between
Park Transit and the MBTA, resulting in the creation of ads that fall within
the Guidelines. (Albertelli Depo. at 37.)
Plaintiff's Response:
This paragraph is immaterial for the reasons stated in the Pl. Resp. Def.
SOF, 25, 27 and 45, supra. The defendants' assertion that the plaintiff "can
offer no evidence" to contradict the self-serving testimony of Albertelli
and Shorter denies the existence of the two pieces of documentary evidence
that do precisely that. (See Pl. Resp. Def. SOF, 25 and 31, supra.) Again,
the defendants' omission of the faxes of Shorter and Albertelli in their rendition
of facts constitutes a material misrepresentation of evidence on the part
of the defendants.
It bears repeating that the defendants' statement in footnote 6, that "there
is no question, however, that had the Ads been formally resubmitted without
change, the MBTA would have rejected them," constitutes a key admission
by the defendants that in order for the MBTA to deem the plaintiff's advertisements
acceptable, the plaintiff would have to change the content of the advertisements.
- Defendants' SOF:
This was Ms. Albertelli's understanding as well; she thought Change the Climate
would revise the Advertisements and submit new versions, "like any other
client would have." (Albertelli Depo. at 31.)
Plaintiff's Response:
Again, Albertelli's understanding of the fax at the time she received it is
evidenced by the material piece of evidence that the defendants' omitted from
their rendition of facts - the January 24, 2000 cover letter from Albertelli
to White, in which Albertelli wrote:
Regretfully, I've attached the response from the Transit Authority regarding
"Change the Climate" campaign. Their reasons for not accepting this
campaign are clearly stated in the info provided.
(emphasis added). (See Pl. SOF, Exhibit K; Pl. Resp. Def. SOF, 25, 27 and
46, supra.) Again, the defendants' failure to include Albertelli's fax to
White in their rendition of facts constitutes a misleading and most telling
omission: Albertelli's "understanding," as the fax plainly reads,
was that the MBTA's "reasons for not accepting this campaign" were
"clearly stated in the info provided" (the "info" referring
to the polices that Shorter had faxed to Albertelli, which Albertelli, in
turn, forwarded to White with this cover letter). The defendants can produce
no evidence - because no such evidence exists - showing that anyone at PTD
or the MBTA informed White that further avenues of review were available.
In addition, there is no record evidence that there was any formal rejection
procedure between the MBTA and PTD. For evidence to the contrary, see Pl.
SOF at 29 n.24.
- Defendants' SOF:
But Joe White responded differently. He did not ask for clarification from
Park Transit or the MBTA. He did not submit a formal application. He did not
insist that the MBTA formally consider his submission. Instead, Joe White's
entity, Change the Climate, filed this federal lawsuit. (Shorter Aff. 21.)
Plaintiff's Response:
For the reasons stated in Pl. Resp. Def. SOF, 25, supra., this paragraph is
immaterial. Again, it is undisputed that there was no appeal process in place
by which White could appeal Shorter's decision, and the reasons for her rejection
were crystal clear.
(See Pl. Resp. Def. SOF, 47, supra.)
- Defendants' SOF:
In the Amended Complaint, plaintiff has waived any claim for damages, but
asks this Court for a mandatory affirmative injunction, ordering the MBTA
to display the plaintiffs Ads on MBTA facilities - notwithstanding the MBTA's
belief that the Ads violate its Appearance and Character Guidelines.
Plaintiff's Response:
This paragraph is not a statement of facts to which any response is warranted.
CHANGE THE CLIMATE, plaintiff
By its attorneys,
Harvey A. Schwartz, BBO.
# 448080
Kimberly Scheckner, BBO #638021
RODGERS, POWERS & SCHWARTZ
30 Federal Street
Boston, MA 02110
(617) 482-7771
Sarah Wunsch BBO # 548767
ACLU FDN. OF MASSACHUSETTS
99 Chauncy Street, Suite 310
Boston, MA 02111
(617) 482-3170 ext. 323
Footnotes
- The
plaintiff hereby incorporates by reference Plaintiff's Statement of Uncontested
Facts and supporting affidavits.
- For
the Court's information, White received both his bachelor and master's degree
in Philosophy from Boston College. (White Dep., p. 19-20.)
- Other
than those clearly inapplicable uses for unsold advertising space in Article
X, the only evidence in this case as to the purpose of the MBTA's advertising
space is the MBTA's actual practice, which once again, has been to allow for
both commercial and noncommercial messages to be displayed.
- It
is noteworthy that the attachments to the Moulton Affidavit do not contain
the complete set of documents Shorter actually attached to her January 20,
2001 fax to Albertelli (see Moulton Aff., Exhibit B) nor, rather incredibly,
do the attachments to the Shorter affidavit (see Shorter Aff., Exhibit A).
The complete set of documents is, however, attached to Pl. SOF as Exhibit
L. As the cover sheet to the Shorter fax clearly indicates, the fax contained
five pages, including the cover sheet. Exhibit A of Shorter's affidavit omits
two of the four policies she attached to her January 20, 2000 fax to Albertelli
- specifically, the sections of the bid specifications that indisputably apply
to bidders, not advertisers. (See Pl. SOF at 15-20 and Exhibits L, N and P.)
These material omissions are themselves evidence of what the plaintiff has
maintained in Pl. SOF, i.e., neither of these bid specifications could possibly
have applied to the plaintiff's advertisements. (Id.) This omission is another
key admission of the defendants.
- The
defendants similarly misrepresent the MBTA's record of rejections when they
state in their answers to interrogatories "the MBTA has rejected a number
of advertisements on and in its facilities; in other instances, ads have been
withdrawn by advertisers after the MBTA raised initial objections," see
Defendants' Answers to Interrogatories No. 5, attached to Pl. SOF as Exhibit
S (emphasis added). As the articles attached at Exhibit A show, the Psycho
ads that were removed were not removed "after the MBTA raised initial
objections," but rather, after they received complaints about the advertisement.
The same is true of the advertisements for the movie BASEketball and for Surf
detergent, both of which the defendants list among the seventeen advertisements
that the MBTA purportedly "rejected" or "raised initial objections."
The reasonable inference from this course of conduct is that the MBTA would
have left the advertisements in question on display had none of its riders
complained.
- It
is a matter of public record that the relationship between PTD and the MBTA
satisfies the state action requirement. See AIDS Action Comm. of Massachusetts,
Inc. v. Massachusetts Bay Transp. Auth., 42 F.3d 1, 2
(1st Cir. 1994).
- For
a discussion of the convoluted testimony of Shorter and Prince on various
purported MBTA policies that neither could be sure were in effect at the time
the plaintiff submitted its proposed advertisements, or at any other time
for that matter, see Pl. SOF at 15-22 and pp. 24-28, and Exhibits S and W-Z.
The defendants' simply fail to acknowledge, much less attempt to reconcile,
the conflicting testimony of the top MBTA's officials responsible for advertising
decisions.
- While
the 1992 bid specifications entered into between the MBTA and PTD are in evidence,
(see Pl. SOF, Exhibit Z) and Article VII of the 1999 bid specifications ultimately
entered into between the MBTA and TDI (provisions that Shorter attached to
her January 20, 2000 fax) are in evidence (see Pl. SOF, Exhibits L-M), notably
absent from the record is any documentation to prove that any "extension
contract" ever existed other than in the minds of the defendants.
- When
asked at her deposition whether the MBTA's display of alcohol advertisements
promoted under-age drinking - activities that are both illegal and harmful
to juveniles - Shorter answered "no comment." (Shorter Dep., pp.
68-69.)
-
Shorter admitted in her deposition testimony that the first time she forwarded
Albertelli the 1999 bid specifications was in her fax of January 20, 2000,
in which she rejected the plaintiff's advertisements, so it is undisputed
that Albertelli couldn't have applied those specifications even if she were
so inclined. (Shorter Dep., pp. 24-25; see also Pl. SOF at 18.) To the extent
that Albertelli asserted that she had at some point during her tenure at PTD
read MBTA advertising guidelines, by her own testimony, those referred to
"the guidelines that we were given as a vendor." (Albertelli Dep.,
p. 26.) It is undisputed that the only guidelines Albertelli had ever been
given as a vendor were the 1992 specifications, attached to Pl. SOF at Exhibit
Z. For the Court's reference, Article VII of these specifications is attached
hereto as Exhibit M. Notably absent from this Article is any reference to
the purported "criminal content" or "promotional materials.
. .harmful to juveniles standards."
-
The defendants do not deny that the reason that the advertisements would not
be accepted to date has nothing to do with the purported additional "formal
application" materials, but rather, because of the creative content of
the advertisements themselves. (See Defendants Answers to Interrogatories
No. 5, attached to Plaintiff's SOF as Exhibit S.) For discussion of this undisputed
evidence, see Pl. SOF at 30-35.
- For a discussion
of the MBTA Drug & Alcohol Free Workplace policy that the defendants reference
in this paragraph and that Shorter attached to her fax, a policy that on its
face indisputably applies to bidders and not prospective advertisers, see
Pl. SOF at 18 and Exhibit N.
-
For a discussion of this myth, see Zimmer, L. and Morgan, John P., Marijuana
Myths, Marijuana Facts: A Review of the Scientific Evidence, pp. 32-37 (New
York, 1997) ("[T]he gateway theory is not a theory at all. It is a description
of the typical sequence in which multiple-drug users initiate the use of high-prevalence
and low-prevalence drugs. A similar statistical relationship exists between
other kinds of common and uncommon related activities. For example, most people
who ride a motorcycle (a fairly rare activity) have ridden a bicycle (a fairly
common activity). Indeed, the prevalence of motorcycle riding among people
who have never ridden a bicycle is probably extremely low. However, bicycle
riding does not cause motorcycle riding, and increases in the former will
not lead automatically to increases in the latter. Nor will increases in marijuana
use lead automatically to increases in the use of cocaine
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